London hotels kick-started the New Year with a strong January performance, recording an increase in occupancy and room rates, according to new figures from data company STR.
The 5.8% increase in occupancy to 70.5% was the highest achieved in January in the capital since 2008. Average room rate, up 5.7% to £127.84, was the highest for the first month of the year since 1984.
Revenue per available room (revpar) rose by 11.8% to £90.08, with the West End posting a particularly strong revpar increase of 20.1%.
Meanwhile the supply of and demand for rooms grew by 2.8% and 8.8% respectively.
While the strong figures were partially generated by the ongoing weak pound, STR highlighted that January's figures were in comparison with a weak first month of 2016, when the market was still struggling from the aftershocks of the terrorist attacks in Paris.