Hotel prices in London have risen 6% year on year to an average of £172.
Thanks to the lure of London Fashion Week prices are also up 6% in September, compared to August, according to the Trivago Hotel Price Index.
But the rise is nowhere near as dramatic as in Milan, where a love of fashion has driven prices up by 50% in comparison to August. Similarly, hotel prices in Paris have been hiked by 46% this month. One night in September will cost an average of £183, compared to £125 in August.
Meanwhile, Munich's annual Oktoberfest has meant average prices have shot up 69% this month to £181 per night. One night during the two weeks of the beer festival will cost an average £243. Saturday 28 September is the most expensive day, with an average room rate of £291.
Across Europe prices have increased by 13% month-on-month and 5% year-on-year based on data from the 50 most popular European destinations on Trivago.