London On Tap, the campaign promoting the capital's tap water, today launched the carafe it hopes to roll out across London's bars, hotels and restaurants.
The campaign, which was launched by Thames Water and the Mayor of London last year, aims to promote the use of tap water and to highlight the impact of bottled water on climate change and the environment.
The winning entry, Tap Top by London-based designer Neil Barron, was chosen from a shortlist of 10 designs, which were judged by a panel including chef-restaurateur Aldo Zilli and architect Zaha Hadid.
It is a tapered glass carafe featuring four pouring spouts, which is now on sale priced £10 (excluding VAT and delivery), with £1 going towards charity WaterAid.
The Mayor of London, Boris Johnson, said he was "delighted" that the new London On Tap carafe is now available.
"This campaign has been a great success, not only has it highlighted the talent of the designers we have here in the capital, but Londoners can feel empowered to ask for London's finest tap water rather than bottled varieties.," he said.
"This reduces waste and helps to cut our emissions in the capital."
By Kerstin Kühn
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