London Syon Park, the luxury hotel which opened as a Waldorf Astoria property two years ago, has been rebranded to the upscale Hilton Hotels & Resorts portfolio.
Situated in the heart of the 200-acre Syon Park - the home of the Duke of Northumberland, the 137-bedroom hotel was originally developed at a cost of £70m by The Ability Group and is operated by Hilton Worldwide.
A Hilton Worldwide spokesperson, said: "Having operated the property since March 2011, we've mutually agreed with our owner that the new positioning will be the best fit for the local market. At the same time we remain focused on our luxury portfolio, committed to growing our presence and recognition as one of the fastest growing, most innovative luxury hotel operators in the world."
There are now four Waldorf Astoria Hotels & Resorts in Europe, including the Caledonian, a Waldorf Astoria hotel, in Edinburgh. New Waldorf Astoria properties are currently under development in Amsterdam and Jerusalem.
The general manager at Hilton London Syon Park is Sascha Koehler, who has climbed the career ladder through the company's Elevator graduate programme. He has previously led the teams at the Hilton London Gatwick Airport and Hilton Istanbul. Dale MacPhee, the original general manager at London Syon Park is now general manager at the Caledonian.