Hospitality sweethearts 14 February 2020 The couples who make working together and living together a love story
In this week's issue...Hospitality sweethearts The couples who make working together and living together a love story
Read More
Search
The Caterer

Luxury budget hotel planned for Hoxton

20 April 2006
Luxury budget hotel planned for Hoxton

Sinclair Beecham, co-founder of the Pret A Manger sandwich shop chain, is to open a luxury budget hotel in London's trendy Hoxton-Shoreditch area in September.

The 205-bedroom Hoxton hotel in Willow Street aims to plug a perceived gap in the middle market for an affordable, good-value budget hotel. If successful, it will be the first of a planned chain.

All bedrooms will carry the same rate per night, which is likely to average £99 including VAT and breakfast.

The Hoxton will also provide free internet access to guests and non-guests alike. "You don't pay for bath water any more so why should you pay for access to the net, which is now a basic need," said Beecham.

He also promised the hotel would abandon practices that "hotels have got away with for too long", such as minibars charging £2.50 for a Mars bar.

The hotel's founders are in talks with a third party to operate the hotel's 110-seat restaurant and bar.

Beecham's partners in the hotel include Kurt Bredenbeck, Michael Brooker (former managing director of Oriel Leisure) and Stephen McLeod.

By Angela Frewin

Get your copy of Caterer and Hotelkeeper every week -

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!