Macdonald Hotels & Resorts is launching a fish-friendly campaign where all of its Scottish hotels will serve the same species in line with a seasonal fish calendar.
The company, which has 17 properties in Scotland, said the aim of the initiative was to raise and maintain the standards of seafood served across the group.
It also said the programme would enable its chefs to buy fish more responsibly.
If successful the scheme will be rolled out across its 68-strong hotel estate.
Alan Swinson, head of catering at Macdonald, said: "The hospitality sector must act responsibly and serve fish from sustainable sources."
The seasonal guide has been produced in conjunction with fish supplier George Campbell & Sons.
• Catering supplier Brakes sold over 350,000kg of fish caught from sustainable sources in 2006 and predicts sales totalling over 500,000kg in 2007.
By Chris Druce
E-mail your comments to Chris Druce here.