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Malmaison Birmingham to undergo revamp after bumper year of business

23 December 2014 by
Malmaison Birmingham to undergo revamp after bumper year of business

Malmaison Birmingham has announced that a major refurbishment will get underway in January following what has been a record-breaking December.

The new Chez Mal will feature a menu inspired by a traditional steakhouse and classic French brasserie, with dishes such as New York strip steak and mac 'n' cheese. There will also be a makeover for the bar, with a new entrance direct from the Mailbox Mall, which itself will complete a £50m revamp next year.

The improvements follow what has been a bumper year for the Malmaison Birmingham with revenue up 10% year-on-year and particularly strong trading during December, boosted by over 1,300 guests attending a series of Fire & Ice themed Christmas parties.

Damian Goom, the hotel's general manager, said: "December really has been a record-breaking month for us; we have beaten our sales record three weekends in a row and last Saturday saw our revenue hit £57,000. Our rooms are running at over 90% occupancy, which is a real achievement given the number of hotels and serviced apartments in the city centre alone.

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