Marriott Hotels & Resorts has entered a new strategic partnership with the Rugby Football Union (RFU) for the next four years.
The deal includes new title sponsorship of the Marriott London Sevens and Official Partner of England Rugby, making Marriott Hotels & Resorts a major supporter of the RFU. The agreement also builds on the brand's existing presence at Twickenham Stadium, with the London Marriott hotel Twickenham.
The Marriott London Sevens will be held at Twickenham on the weekend of 12 and 13 May 2012.
Osama Hirzalla, vice-president brand marketing and ecommerce for Marriott International in Europe, said: "We are thrilled to build on our existing relationship with the Rugby Football Union with this new strategic alliance. Already having a hotel within Twickenham Stadium itself, this new partnership cements Marriott's support of England Rugby and gives exposure for our brand to a wider audience. The RFU and Marriott Hotels & Resorts are both brands that are defined by performance, excellence and passion, so this partnership is a perfect match."
Sophie Goldschmidt, chief commercial officer for the RFU, added: "We're delighted to be expanding our relationship with Marriott Hotels & Resorts for the next four years. It's an exciting time for rugby in England, with the Marriott London Sevens in May, the 2015 Rugby World Cup and numerous other events in between. We look forward to working with Marriott to bring new opportunities to our fans and Marriott Hotels & Resorts guests."
By Neil Gerrard
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