Marriott to combine loyalty programmes
Marriott International has announced it will be combining its Marriott Rewards, Ritz-Carlton Rewards and Starwood Preferred Guest (SPG) loyalty programmes.
From August, members will be able to combine their accounts and a new umbrella name for the unified loyalty programme will be announced in 2019.
The unified loyalty programme will amount to 110 million members globally and will encompass 29 global brands comprising 6,500 hotels in 127 countries
David Flueck, senior vice president of global loyalty, Marriott International, said: "We listened to the travel aspirations of our members and set our sights on unlocking the full potential of our loyalty programmes. We are excited to announce that this August, our members can enjoy one set of benefits across our extraordinary portfolio of hotels."
From August, guests will also be able to book stays across the entire portfolio on Marriott.com, SPG.com and the Marriott and SPG apps. A single points currency will be introduced, and SPG members will see their points balance triple.
Marriott completed its acquisition of Starwood in September 2016, taking it to 5,700 properties and 30 brands across more than 110 countries. Marriott now has more than 6,500 properties across 30 hotel brands in 127 countries.
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