Living Rooms, the operator of a boutique hotel and two serviced apartment businesses in London, is to launch a 51-bedroom hotel in Notting Hill, called the Laslett.
Named after Rhuane Laslett, community activist and organiser of the Notting Hill Festival which eventually developed into the Carnival, the Laslett is set to open across five Victorian properties in summer 2015.
Its key feature will be a lobby with a neighbourhood focus, incorporating a coffee shop, bar-kitchen, gallery, and concept store, where a changing selection of exhibitions and installations from local photographers and artists will be displayed and sold. The Laslett will be located on Pembridge Gardens, close to Portobello Road Market.
Living Rooms was founded in the 1990s by Tracy Lowy with the launch of No 5 Maddox Street, a boutique hotel in Mayfair. In 2008 she took over the serviced apartment business Europa House in Little Venice, adding 56 Welbeck Street, a block of extended stay residences in 2013.
The look of the Laslett is being created by architectural and interior designers Waldo Works, which intended to provide a mix between "hip and homely", with a specific reference to the eclectic cultural heritage of Notting Hill. Modern furniture will sits alongside more personal quirks, such as plenty of books, blankets, and locally sourced antiques. A monochrome base will be interspersed with splashes of strong colours.