Rob Payne has been confirmed as chief executive of Interchange & Consort Hotels (ICH), the parent company of Best Western GB.
He was originally appointed to the role in an interim capacity following the sudden resignation of his predecessor Richard Lewis in March.
A graduate in international politics and marketing from Keele University, Payne joined Best Western and its partner business Beacon Purchasing in November 2014 as chief commercial officer. He was previously director of marketing at Bupa Care Services.
Since his interim appointment, Payne has focused on introducing a new accountability and direction to Best Western and Beacon.
Payne said it was "a privilege to lead both brands and to work with such a talented collection of hoteliers, incredible staff and the fantastic team at ICH.
"I look forward to leading the company into further commercial growth for our members and to continue to provide a leading guest experience for our customers."
Best Western GB currently has 275 member hotels, all of which are independently owned.
Latest video from The Caterer