New hotel planned for Grosvenor Square by owner of Blakes

26 February 2016 by
New hotel planned for Grosvenor Square by owner of Blakes

A 30-bedroom hotel with a strong focus on the arts is set to be developed by the owner of Blakes hotel, close to the US embassy in Mayfair, London.

A planning application has been lodged with Westminster City Council to create the hotel within three adjacent early 20th century buildings on Grosvenor Square, Audley Street and Lees Place.

Two of the properties are currently offices, while the third is empty and has planning permission to be converted to a restaurant and six apartments.

Grosvenor Britain & Ireland, freeholder of the properties, is supporting the application and selling a long lease to Navid Mirtorabi, owner of Blakes in South Kensington.

The proposed hotel would include an all-day 120-cover Parisian style brasserie, a bar and private members' club aimed at people in the creative sector and Mayfair residents.

Mirtorabi said the location in Mayfair was "the perfect address" for what will be "an erudite, elegant and creatively intelligent" hotel.

"It will be exquisite and charming as opposed to opulent and arrogant," he explained. "This spirit will inform the easy, informal all-day restaurant. A very contemporary menu will be based around locally sourced organic and biodynamic ingredients.

"In the tradition of great European art hotels we will create an accessible offer for creative and interesting individuals."

Anna Farnes, director of estate development at Grosvenor Britain & Ireland, added that the development would add vibrancy to the area. "Developing a new hotel in Grosvenor Square is part of our long-term strategy to enhance Mayfair as a place to live, work and visit," she said.

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