New revenue management qualification launches in UK

16 April 2012 by
New revenue management qualification launches in UK

Revenue directors from hotel brands across Europe have joined forces to develop a new hotel revenue management qualification.

Created by the Hospitality Sales and Marketing Association (HSMAI) Europe, the Certified Revenue Manager (CRM) course aims to cover the development of vital skills required by today's revenue managers and those responsible for a hotel's profitability. Its content has been devised by the revenue directors of Kempinski, Mandarin Oriental, Mövenpick, the Dorchester Collection, Thon Hotels, Best Western and WorldHotels.

Accredited trainers across Europe have tailored the content of the training to reflect national difference in revenue management and distribution, with Ally Dombey, director of Revenue by Design, being responsible for aligning the content for the UK market.

"By working closely with operational directors of revenue, the qualification promises to deliver relevant, current and timely educational material," Domeby explained.

The CRM features three units covering revenue management, distribution and digital marketing, and specialist electives, with each classroom-based unit as a series of five one-day modules.

Further information on the CRM qualification is available from Dombey on 07768 904076 or e-mail ally@revenuebydesign.co.uk.

Revenue management: The science of selling >>

Hotels must keep a tight reign on revenue >>

Ruling your room rates >>

By Janet Harmer

E-mail your comments to Janet Harmer here.

Tabletalk
Tabletalk
If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.catererandhotelkeeper.com/tabletalk

Catererandhotelkeeper.com jobs

Looking for a new job? Find your next job here with Catererandhotelkeeper.com jobs

Blogs on Catererandhotelkeeper.com ](http://www.catererandhotelkeeper.com/blogs) Catch up with more news and gossip on all Caterer's blogs
[E-Newsletters](http://www.catererandhotelkeeper.com/email-newsletters.htm)[ For the latest hospitality news, sign up for our E-newsletters
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking