New Roomzzz sites to open in Liverpool and Chester

20 December 2012 by
New Roomzzz sites to open in Liverpool and Chester

Launched in the UK six years ago, the company now has five aparthotels - three in Leeds and one each in Manchester and Newcastle - which combine hotel services, including 24-hour concierge, with the facilities of an apartment.

Since opening the £6m, 44-apartment Roomzzz in Newcastle earlier this year, the brand has achieved 87% occupancy across all five sites and a 16% increase in turnover, year-on-year, during 2012.

Mark Walton, head of Roomzzz Aparthotel UK, said the company, which operates on a franchise basis, is making "unashamed progress" in the industry.

"We're keeping our heads in terms of offering and giving our customers exactly what they come to us for, which is impeccable hospitality in key locations for a price that makes sense whatever your reasons are for travelling. ‘To illustrate this, Newcastle City - the brand's latest opening, hit the number one spot on TripAdvisor for hotels in the city in under four weeks," he explained. "New guests and regular guests are feeding back to us of their delight to experience a Roomzzz Aparthotel in multiple cities - our real-time loyalty scheme is playing a huge part in rewarding guests and we're seeing huge peaks in repeat visits across all sites as a result."

As well as the openings in Liverpool and Chester, two more properties are expected to be announced in the south next year.

Time to take the buzz words out of business >>

By Janet Harmer

E-mail your comments to Janet Harmer here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to jobs

Looking for a new job? Find your next job here with jobs

[E-Newsletters](**[ For the latest hospitality news, sign up for our E-newsletters
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking