Launched in the UK six years ago, the company now has five aparthotels - three in Leeds and one each in Manchester and Newcastle - which combine hotel services, including 24-hour concierge, with the facilities of an apartment.
Since opening the £6m, 44-apartment Roomzzz in Newcastle earlier this year, the brand has achieved 87% occupancy across all five sites and a 16% increase in turnover, year-on-year, during 2012.
Mark Walton, head of Roomzzz Aparthotel UK, said the company, which operates on a franchise basis, is making "unashamed progress" in the industry.
"We're keeping our heads in terms of offering and giving our customers exactly what they come to us for, which is impeccable hospitality in key locations for a price that makes sense whatever your reasons are for travelling. ‘To illustrate this, Newcastle City - the brand's latest opening, hit the number one spot on TripAdvisor for hotels in the city in under four weeks," he explained. "New guests and regular guests are feeding back to us of their delight to experience a Roomzzz Aparthotel in multiple cities - our real-time loyalty scheme is playing a huge part in rewarding guests and we're seeing huge peaks in repeat visits across all sites as a result."
As well as the openings in Liverpool and Chester, two more properties are expected to be announced in the south next year.
By Janet Harmer
E-mail your comments to Janet Harmer here.
Looking for a new job? Find your next job here with Catererandhotelkeeper.com jobs