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New serviced apartment business offers design-led, homely approach

26 April 2017 by
New serviced apartment business offers design-led, homely approach

Cuckooz, a new style of serviced apartments, is looking to expand in London beyond initial sites in Aldgate East and Hoxton.

Launched in February 2016 by Charlie Rosier, who previously worked in property investment, and Fabienne O'Neill, a one-time events organiser, Cuckooz aims to fill the gap between hotels, serviced apartments and Airbnb, with homely, design-led properties offering a sense of place.

The independently-owned properties are managed by Cuckooz. They currently comprise nine apartments designed by 2 Lovely Gays in Aldgate East (pictured) and in three created in collaboration with graphic artist Camille Walala in Hoxton, with sites being sought in Old Street, King's Cross and Dalston.

Cuckooz intends to manage entire blocks of apartments rather than individual properties.

Rosier and O'Neill said that Cuckooz provides "a welcome surprise" for guests by offering Apple TV, luxury cotton robes, Bamford toiletries, local craft beers and the availability of bicycles for all guests. The company also provides a management solution for property investors.

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