The Caterer
Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

Niels Sherry to join De Vere Deluxe from Morgans

27 September 2007 by

Niels Sherry has become chief operating officer at Alternative Hotel Group's De Vere Deluxe chain, Caterer can reveal.

Sherry, formerly vice-president of Morgans Hotel Group in New York, will lead an executive team in charge of nine hotels in the De Vere Deluxe portfolio, including Cameron House in Loch Lomond, the Grand in Brighton and the Roda, scheduled to open in Spain in 2009.

"Our challenge is to create a tangible ‘Deluxe' brand experience that comes to life through the people and fabric of the business," Sherry said. "We'll look to build this from the grass roots up by celebrating each hotel's individual and regional strengths."

The De Vere Collection, which was bought by AHG for £1.1b in September last year, is made up of De Vere Venues and De Vere Hotels & Resorts, which is divided into Heritage and Deluxe brands. It is currently refurbishing its sites, starting with Cameron House, where a new spa, bar and restaurant - the Carrick - is being built.

Morgans Hotel Group owns and operates 10 luxury hotels, comprising 2,700 rooms, in the USA and UK, including the Sanderson and St Martins Lane hotel in London.

De Vere Hotels to bring in individual F&B directors >>

Alternative Hotel Group reveals details of De Vere group rebrand >>

By Christopher Walton

E-mail your comments to Christopher Walton here.

The Caterer Blog](http://www.caterersearch.com/blogs/catering-news-blog/) Catch up with more news and gossip on the Caterer Blog here
[Newswire For the latest hospitality news, sign up for our e-mail news alerts.
TagsHotels and Careers
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking