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Nobu to launch hotel in London's Shoreditch

14 May 2014 by
Nobu to launch hotel in London's Shoreditch

Located in Willow Street, the hotel is being developed by London-based developer Meir Abutbul and will be managed under a long-term agreement between Nobu Hospitality and the hotel's owner, Willow Corp Sarl. It will be known as Nobu Hotel Shoreditch in London.

The design of the hotel, which is being created by Ben Adams Architects and Studio PCH, will reflect the property's location as well as Nobu Hositality's east-meets-west philosophy. It will feature a restaurant with menus developed by Matsuhisa, banqueting and meeting rooms, and a fitness centre.

Last month Matsuhisa told Caterer: "I spend my life in hotels, so I know what I'm talking about. It's about the smaller details, the blankets, the bathrobes, the nice creams, as well as other factors like spacious rooms and getting the service right - you never wait more than 20 minutes for room service."

Trevor Horwell, chief executive officer of Nobu Hospitality, said that the London hotel will be the company's first in Europe, following the launch of the group's inaugural hotel at Caesers Palace, Las Vegas, last year. Other Nobu hotels are also being developed in Chicago, Miami Beach, Manila, Riyadh and Bahrain.

"We are as such continuing to expand our global hotel footprint with a robust development pipeline working with the best strategic partners," he said.
Abutbul added: "The demonstration of beauty, drama and instinctive elegance has found a perfect home with the Nobu Hotel Shoreditch."
The London hotel is set to open in early 2016.

Matsuhisa and De Niro have 25 restaurants in 21 countries, including two in London: Nobu London and Berkeley Street London.

The Caterer Interview - Nobuyuki Matsuhisa >>

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