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The Caterer

Novotel introduces TV Dining service

14 February 2006
Novotel introduces TV Dining service

Novotel has launched TV Dining to cater for lone business or leisure travellers.

The new free-view facility has been introduced at the Novotel Sheffield hotel.

It allows single customers to plug-in and watch terrestrial TV while they dine or enjoy a drink in the hotel restaurant or lobby, in a similar style to in-flight entertainment systems.

Roger Smith, director of marketing and distribution at Novotel owner Accor Hotels said: "We know that guests travelling alone frequently avoid restaurants because they stand out from other diners.

With TV Dining they have an experience that's designed for them with in-built entertainment that doesn't intrude on other guests."

Smith said he was very pleased with the initial feedback about the service from guests.

By Chris Druce

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