Oddfellows, an 18-bedroom boutique property in Chester operated by the Chester Grosvenor hotel, is to expand with the opening of a second site in Cheadle, near Manchester.
Located in the 100-acre Bruntwood Park, the new 23-bedroom hotel will be known as Oddfellows On The Park and will feature a bar, restaurant, treatment rooms and a dramatic event space.
Chester Grosvenor announced that it planned to expand the Oddfellows brands after signing a 10-year management contract to run the Chester hotel in 2012.
Sarah Dougherty of Oddfellows said the aim had been to find a property with character. "Oddfellows is well known for its quirky design spin on a beautiful period property - and we wanted our second property to do the same. We love adding vibrancy to a period property that has lost its lustre, but still retains all of its charm. This beautiful mansion had everything we were looking for."
Jonathan Slater, managing director of the Chester Grosvenor, explained that it was not the intention to imitate the success of the original Oddfellows.
"It is important to us that Oddfellows grows and develops as a brand, not as a cookie-cutter business model, but with both sites retaining their own personalities and characters - with relevance to their location and history."
"Oddfellows On The Park will offer something completely different to our Chester site. We'll be based in affluent South Manchester, close to the airport, with the most stunning grounds and outlook we could ask for - that will make us not only a weekend destination but also a beautiful wedding venue. It is an exciting step forward for us."
Architect Tim Groom will oversee the transformation of Bruntwood Hall to Park to Oddfellows On The Park.