Online reservations boost business for Small Luxury Hotels
Small Luxury Hotels of the World (SLH) has reported sales growth of 6% during the first nine months of the year.
In its third quarter results, the sales and marketing consortium said that it achieved a revenue of nearly $80m (£50m) for the year to date, compared to the same period in 2011, with a noticeable boost in online reservations.
Paul Kerr, chief executive of SLH, said: "Summer business was buoyant for us, and I am confident that part of our success has been down to the importance we are placing on our website, social media and online business.
"Interestingly, the number of web visitors accessing the site through smart phones and iPads has doubled during 2012, up from 9% in 2011 to 18% this year, showing a growing trend that we in the travel business must respond to."
Since January 51 hotels have joined SLH, increasing its total portfolio of small, independent properties to more than 530 across 70 countries.
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By Janet Harmer
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