Orient-Express Hotels is to rebrand as Belmond to bring its travel experiences under one banner.
Launching on 10th March 2014 with a £9m campaign, the luxury travel operator aims to increase awareness of its collection of hotels, trains, safaris and river cruises.
It will include new websites, social media and its first ever large-scale advertising campaign.
Orient-Express Hotels president and chief executive officer John M. Scott said: "We are excited that we are entering the next chapter in our journey with a name that celebrates our character, resonates with our guests and encompasses the broad scope of our celebrated collection of hotels, river cruises and trains.
"Each of our iconic and one-of-a-kind luxury experiences evokes strong customer loyalty and we are extremely proud of the heritage that makes us unique.