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Orient-Express Hotels to rebrand as Belmond

24 February 2014 by
Orient-Express Hotels to rebrand as Belmond

Orient-Express Hotels is to rebrand as Belmond to bring its travel experiences under one banner.

Launching on 10th March 2014 with a £9m campaign, the luxury travel operator aims to increase awareness of its collection of hotels, trains, safaris and river cruises.

It will include new websites, social media and its first ever large-scale advertising campaign.

Orient-Express Hotels president and chief executive officer John M. Scott said: "We are excited that we are entering the next chapter in our journey with a name that celebrates our character, resonates with our guests and encompasses the broad scope of our celebrated collection of hotels, river cruises and trains.

"Each of our iconic and one-of-a-kind luxury experiences evokes strong customer loyalty and we are extremely proud of the heritage that makes us unique.

Former Orient-Express Hotels boss takes D&D post >>

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