The Caterer
Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

Our CSR strategy has helped the bottom line

30 March 2006

I agree with your recent article about hotels missing out on the benefits of CSR, which illustrated the importance corporate social responsibility has within our industry. CSR is at the forefront of both media and Government agendas, so it is vital that we are aware of its advantages.

We have found that there are no negative aspects of CSR implementation, only benefits. Cutting down on waste, making energy savings and starting environmental initiatives has benefited the bottom line. They also make us both a better employer and a better supplier to our clients. Increasingly, procurement personnel are asking for evidence of good policy in their contractors, as do we from our own.

We have also received positive endorsement through our efforts. We became the first hotel in the UK to achieve the standard of ISO14001 Environmental Management System; we won a Green Apple Award for Environmental Best Practice: Leisure & Travel; and gained the prestigious title of Environmentally Responsible Group Hotel of the Year, awarded to us by the Considerate Hoteliers Association.

Businesses should embrace a good CSR strategy. Our own attitude is twofold: ensuring that our impact on the local environment remains a positive one, and that the policy is a business decision with genuine financial benefit.

René Angoujard
General manager, Novotel London West

Have your say
Click here to e-mail your comments. The editor reserves the right to edit comments.

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking