Hospitality sweethearts 14 February 2020 The couples who make working together and living together a love story
In this week's issue...Hospitality sweethearts The couples who make working together and living together a love story
Read More
The Caterer

Paramount rebrands its hotels

26 January 2006
Paramount rebrands its hotels

Paramount Hotels, owned by Dawnay Shore Hotels, has announced it is rebranding after its recent purchase of Furlong hotels.

For ease of identification the Paramount name has now been incorporated into the names of seventeen of its hotels, so the Imperial hotel Blackpool is now the Paramount Imperial hotel.

The three recently acquired Furlong hotels, the Lygon Arms, Billesley Manor and Coombe Grove Manor hotel, will form part of a new sub-brand known as Signature hotels.

They will carry the tag line "A Paramount Signature Hotel".

Manju Goel, Paramount sales and marketing manager, said: "This branding activity has allowed us to streamline the identity of our hotels, make all our properties instantly recognisable and link them back into Paramount hotels."

Signature Hotels will include extra features for guests such as valet parking, a turndown service in all rooms, free weekday newspaper and a more personalised guest service.

Fentum plans collection of luxury hotels >>

Dawnay Day buys Lygon Arms owner Furlong Hotels >>

By Chris Druce

Get your copy of Caterer and Hotelkeeper every week - click here to subscribe and save 25%.

Sudoku Join the craze and play Sudoku online!
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!