Park Inn by Radisson has launched a programme with the aim of creating a more innovative guest experience.
The INNovation Room programme encourages management school students to unlock their creativity.
Last week, nine of the global leading hotel management schools were invited to be part of a competition in Manchester.
Schools included: School of Hospitality Administration, Boston University, USA; School of Hotel Administration, Cornell University, USA; École hôtelière de Lausanne, Switzerland; Hotelschool The Hague, Netherlands; Hotel Management School Maastricht, Netherlands; International Hotel School, South Africa; Les Roches International School of Hotel Management, Switzerland; Oxford School of Hospitality Management, Oxford Brookes University, UK; the Emirates Academy of Hospitality Management, United Arab Emirates.
Over three days, the teams pitched three ideas to the panel made up of senior management from Carlson Rezidor Hotel Group and Siri Gomnæs Børsum, industry leader at Google.
The panel chose one idea per team that must be developed into a full concept by November. On 21 November the five strongest ideas will be put into a public vote. Two will then be shortlisted to be pitched to the panel who will announce an overall winner.
Rose Anderson, vice-president Branding Park Inn by Radisson, Radisson Blu and Quorvus Collection said: "Guests are at the heart of everything we do as a brand and we are constantly looking to enhance the guest experience. Our INNovation Room campaign will work with some of the brightest minds from the world's most prestigious hospitality schools to further our commitment to creating unique and memorable guest experiences."
The project will also be supporting Youth Career Initiative for young people at risk of unemployment. For every public vote, $1 will be donated to the charity.
Fran Hughes, director International Tourism Partnership, added "We are really excited about the INNovation Room initiative from Park Inn by Radisson and delighted that the company has chosen to support our Youth Career Initiative programme.
"It is through the support of hotel partners like Park Inn by Radisson that we are able to help hundreds of disadvantaged young people every year build the skills and self-confidence they need to embark on their careers in hospitality."
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