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PKF monthly hotel performance update

16 September 2010 by
PKF monthly hotel performance update

London hotels achieved high occupancy levels in July, while provincial properties enjoyed their first year-on-year growth in room rate for 2010, according to preliminary figures from business advisors PKF.

The capital's hotels boosted revenue per available room (revpar) by 24.9% in July to £128.35, thanks to a 21.1% hike in average room rate (to £139.49) and a 2.8 percentage point lift in occupancy, to 92%.

Regional room rate rose by 0.3% to £61.70, the first year-on-year advance in 2010. This combined with a 3.5 percentage point increase in occupancy (to 77.5%) to improve revpar by 5%, to £47.81.

"The July figures for hoteliers across the UK are heartening. London continues to post positive results, as demand continues to strengthen compared to 2009," commented Robert Barnard, partner for Hotel Consultancy Services at PKF.

"Meanwhile in the regions, the first year on year increase in room rate is obviously a positive sign. However, the autumn spending review due to be announced on 20 October could mean business travel is again affected. At the same time, I would expect the meetings incentive conference and events industry to start picking up again."

The figures are compiled monthly by PKF.

See also PKF Hotel Britain 2007 >>

JULY 2010 (preliminary figures)
LONDON 2010 2009Movement
Occupancy92% 89.2%+2.8 points
Average room rate£139.49£115.17+21.1%
Revpar£128.35£102.76+24.9%
REGIONS 2010 2009 Movement
Occupancy77.5%74% +3.5 points
Average room rate£61.70£61.54+0.3%
Revpar£47.81£45.54+5%
JUNE 2010
LONDON 2010 2009Movement
Occupancy83.4% 85.3% -1.9 points
Average room rate£143.65£129.35+11.1%
Revpar£127.05£110.36+15.1%
REGIONS 2010 2009 Movement
Occupancy74.7%71.4% +3.3 points
Average room rate£64.27£65.71-2.2%
Revpar£48.01£46.94+2.3%
MAY 2010
LONDON 2010 2009Movement
Occupancy83.8% 81.2% +2.6 points
Average room rate£128.46£117.90+9%
Revpar£107.70£95.83+12.4%
REGIONS 2010 2009 Movement
Occupancy72.7%68.8% +3.9 points
Average room rate£62.86£63.14-0.4%
Revpar£45.68£43.49+5%
APRIL 2010
LONDON 2010 2009Movement
Occupancy77.3% 82.4% -5.1 points
Average room rate£119.71£112.58+6.3%
Revpar£92.47£92.81-0.4%
REGIONS 2010 2009 Movement
Occupancy68%66.7% +1.3 points
Average room rate£58.77£60.83-3.4%
Revpar£39.97£40.61-1.6%
MARCH 2010 (preliminary figures)
LONDON 2010 2009Movement
Occupancy81.6% 77.2%+4.4 points
Average room rate£116.64£110.94+5.2 %
Revpar£95.20£85.67+11.1%
REGIONS 2010 2009 Movement
Occupancy67%63.2% +3.8 points
Average room rate£60.65£64.74-6.3%
Revpar£40.60£40..92-0.8%
FEBRUARY 2010
LONDON 2010 2009Movement
Occupancy79.2% 75.3%+3.9 points
Average room rate£115.98£111.19+4.3 %
Revpar£91.38£83.75+9.7%
REGIONS 2010 2009 Movement
Occupancy65.5%63.2% +2.3 points
Average room rate£60.20£64.03-6%
Revpar£39.44£40.48-2.6%
JANUARY 2010
LONDON 2010 2009Movement
Occupancy70.9% 67.5%+3.4 points
Average room rate£114.80£110.26+4.1%
Revpar£81.38£74.53+9.2%
REGIONS 2010 2009 Movement
Occupancy55.9%55.1% +0.8 points
Average room rate£65.06£69.69 -6.4%
Revpar£36.48£38.43-5.1%
DECEMBER 2009
LONDON 20092008Movement
Occupancy76.8% 72.8%+4 points
Average room rate£130.16£127.65+2%
Revpar£100£93.03+7.5%
REGIONS 2009 2008 Movement
Occupancy59.3%59% +0.3 points
Average room rate£60.39£64.63-6.6%
Revpar£35.78£38.17-6.3%
NOVEMBER 2009
LONDON 20092008Movement
Occupancy85.7% 80%+5.7 points
Average room rate£139.36£135.06-+3.2%
Revpar£119.47£108.12+10.5%
REGIONS 2009 2008 Movement
Occupancy67.3%69.3% -2 points
Average room rate£64.95£70.01-7.2%
Revpar£43.73£48.52-9.9%
OCTOBER + NOVEMBER 2009
LONDON 20092008Movement
Occupancy86.9% 82%+4.9 points
Average room rate£119.66£121.63-1.6%
Revpar£103.94£99.77+4.2%
REGIONS2009 2008 Movement
Occupancy68.9%71.4% -2.5 points
Average room rate£60.52£65.66-7.8%
Revpar£41.72£46.91-11.1%
SEPTEMBER 2009
LONDON 20092008Movement
Occupancy85% 82.1%+2.9 points
Average room rate£130.74£135.70-3.7%
Revpar£111.13£111.50-0.3%
REGIONS 2009 2008 Movement
Occupancy74.3%76.7% -2.4 points
Average room rate£67.05£72.80-7.9%
Revpar£49.84£55.84-10.7%
AUGUST 2009
LONDON 20092008Movement
Occupancy81.2% 83.3%-2.1 points
Average room rate£112.35£124.11-9.5%
Revpar£91.21£103.40-11.8%
REGIONS 2009 2008 Movement
Occupancy72.2%74.4% -2.2 points
Average room rate£61.98£67.32-7.9%
Revpar£44.77£50.09-10.6%
PKF's hotel survey spans a range of hotels across the country, although there are more chain-operated hotels than independents and more town and city hotels than country and rural properties. Most hotels fall into the three- to four-star brackets except in London, where they range from three to five stars. DEFINITION OF TERMSOccupancy: the ratio of total occupied rooms to total available rooms Average room rate: rooms revenue divided by the total number of guest rooms occupied during the year Revpar: room occupancy multiplied by the average achieved room rate
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