Plans for a five-star hotel on the Golden Mile have been submitted to Blackpool Borough Council.
The proposed 96-bedroom property would be part of a multi-million pound investment to convert and extend the Sands Entertainment Venue on the promenade near Blackpool Tower. It would also include associated leisure and retail facilities.
The report submitted to the council said the new hotel would not only provide accommodation within the resort but would also greatly improve the existing architectural fabric of the site and its surroundings.
A hotel known as the Palatine previously occupied the site, prior to the construction of the present day structure in the 1970s.
Pre-dating Blackpool Tower's construction in 1894, the Palatine hotel and the other on-site buildings were demolished along with the Central Train Station in the 1970s during a period of large-scale redevelopment in Blackpool.
Peter Swann, the chairman of Scunthorpe United FC and the owner of the company that operates the Sands, is behind the proposals.
He said: "This is a major investment in Blackpool and we see it as a real vote of confidence in the future of the town as a tourism destination.
"Our aim is to create a very special luxury hotel that will be a real boost to the town's visitor economy and points the way ahead for the resort in terms of the standards it has to reach."
The designs have been created by the architecture and design team at the Frank Whittle Partnership (FWP), which has offices in Preston and Manchester.
Gillian Campbell, deputy leader of Blackpool Council, said: "The Sands Venue has certainly been a very welcome addition to the town centre since it opened and it is therefore extremely pleasing to see the company showing further confidence in Blackpool and looking to invest in its future.
The hotel would feature luxury penthouse suites providing views over the promenade and the Irish Sea.
A decision for the proposals is expected later this year.
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