Poll shows flexible in-room entertainment key to hotel guest satisfaction

Hotels can improve customer satisfaction by offering flexible in-room entertainment, a new study has shown.

An independent study by TNS, published by Sky Business, has shown that 65% of guests believe that a tailored in-room TV service should be offered, as opposed to a simple Freeview service or basic TV channels. This increased to 75% of young adults and business travellers.

The study also showed that younger adults are likely to consider in-room entertainment as more important than a hotel's breakfast offer, gym, location or restaurant.

The poll asked 1,000 consumers and 100 hotel owners from across Britain their views on hotel facilities.

Alison Dolan, deputy managing director for Sky Business, commented that hotels could benefit from creating a home-from-home experience for guests, who would then be more likely to use all of the hotel's facilities, as well as entertainment systems.

She said: "We're living in a technology-led world where guests expect television in their hotel rooms that mirrors what they enjoy at home. The reality is that the modern traveller expects much greater choice in entertainment as part of their stay."

Sky Business offers a Sky In-Room service, which fits a Sky box in the hotel room to give guests control over what they watch, including a potential selection of more than 300 channels across sports, movies and entertainment.