Preferred Hotel Group ups its family-friendly offer

05 September 2012 by
Preferred Hotel Group ups its family-friendly offer

The Preferred Hotel Group - the sales, marketing and distribution consortium for independent hotels and resorts - has launched a family-focused offering for a number of its properties.

Around 200 hotels worldwide within the Preferred Family collection of properties have all been evaluated according to the specific age groups they cater for and the services they offer. Each has received a certification and are listed on a new website,

Lindsey Ueberroth, president of the Preferred Hotel Group, said that family travel was growing globally and not just to destinations one would typically associate with a family holiday. "Preferred Family cuts through the ordinary, cookie-cutter family offerings and provides the necessary tools to choose a hotel or resort that will exceed family-friendly expectations, promising experiences that will become everlasting memories."

Currently, five of the 17 UK members of the consortium have been certified as being a Preferred Family hotel - four in London, including Chancery Court, the Hempel, the Lanesborough and the Royal Horseguards, as well as Cameron House on Loch Lomond.

Young guests at Chancery Court are encouraged to take part in a treasure hunt at the at the hotel with all those who complete it being presented with a teddy bear, while an afternoon tea served at the Royal Horseguards features such kiddie delights as sparkly fairy cakes and traffic light fruit kebabs.

The Preferred Hotel Group features a total of 650 hotels and resorts across six brands in 85 countries.

Preferred Pride collection of hotels launched to welcome gay guests >>

Lindsey Ueberroth wins vote for president at Preferred Hotel Group >>

Restaurants - the family way >>

By Janet Harmer

E-mail your comments to Janet Harmer here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to jobs

Looking for a new job? Find your next job here with jobs

Blogs on ]( Catch up with more news and gossip on all Caterer's blogs
[E-Newsletters]([ For the latest hospitality news, sign up for our E-newsletters
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking