Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

Preferred Hotels announces two new UK members

05 April 2018 by
Preferred Hotels announces two new UK members

Luxury sales and marketing consortium Preferred Hotels & Resorts has announced two new UK members: Edgbaston Park hotel and the Grand hotel in York.

The five-AA-starred, 207-bedroom Grand Hotel & Spa, York (pictured), is a member of Preferred's LVX Collection. The property, owned by Splendid Hospitality Group, is the only five-star hotel in York, and it added 100 new bedrooms as part of a £15m expansion and refurbishment in February.

The 185-bedroom, purpose-built Edgbaston Park Hotel & Conference Centre in Birmingham is due to open in August. It forms a key part of the University of Birmingham's £500m redevelopment and will be the first hotel to be operated by the university. The property is a member of the brand's Connect Collection and will go live on Preferred's channels in May.

Brenda Collin, managing director for UK, Ireland, the Nordics and the Netherlands, spearheaded the new partnerships for Preferred Hotels & Resorts.

Old Course joins Preferred Hotels' Legend Collection >>

The Grand Hotel & Spa in York opens 100 new bedrooms >>

University of Birmingham appoints general manager for new hotel >>

Get The Caterer every week on your smartphone, tablet, or even in good old-fashioned hard copy (or all three!).

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking