Premier Inn trialling Twitter concierge service

15 October 2010 by
Premier Inn trialling Twitter concierge service

Budget hotel chain Whitbread ]( running a Twitter concierge service providing suggestions of things to do for its weekend leisure guests.

Hotel guests can tweet with the name of the hotel they are staying with the hashtag #concierge for recommendations of activities in a local area - from things for children to do, to directions to the local theatre.

The trial, which is taking place each Friday in October, could be adopted as a permanent Premier Inn service if it proves popular, said a spokeswoman for the firm.

Steve Conway, who heads up innovation at Premier Inn, said: "We aim to offer our guests great service and outstanding value. We're very proud to be the first budget hotel brand in the UK to offer guests this unique Twitter concierge service to help them make the most of their weekend away."

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By Chris Druce

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