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Principal Hotels rebrands after Hayley Conference Centres buy

12 October 2007 by
Principal Hotels rebrands after Hayley Conference Centres buy

Principal Hotels, which is owned by private equity firm Permira, has re-branded its operations following the purchase of Hayley Conference Centres.

The new group has been re-launched as Principal Hayley Hotels and Conference Venues.

It has 17 sites operating in the four to five-star bracket of the market with 3,000 bedrooms and 400 meeting rooms with the ability to host around 20,000 delegates a day.

Principal Hayley chief executive Tony Troy said: "This is an exciting time for the group. We are expanding and developing as a company and our vision is to be the best upper four and five-star hotel and conference venue group across Europe."

Permira paid £358m for Hayley in May 2006. It will launch a new website in the New Year.

In March Permira bought the Rocco Forte's St David's hotel in Cardiff Bay for £32.5m.

Robert Tchenguiz eyes up Malmaison and Hotel du Vin >>

Permira buys Hawkstone Park for £11m >>

Principal Hotels sold for estimated £300m >>

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Principal Hayley website >>

By Chris Druce

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