QHotels has launched a loyalty scheme in a bid to increase its share of the business market to its 21 UK hotels by 10% in 2011.
Costing £26,000 to implement and with the aim of attracting 5,000 members by June 2011, the business is expecting a significant return on its investment.
The ThankQ Rewards scheme has already attracted over 1,500 guests within its first month of operation.
It provides business travellers with the opportunity to earn two points for every £1 spent on the total bill (including food, drink and spa treatments) to be redeemed for indulgent rewards from a room upgrade, to chocolate and Champagne on arrival or a massage. Guests can also use the rewards against their next business stay or for a leisure break.
David Taylor, QHotels' group sales director said that the group is well-recognised for its conference and leisure product, but less known for what it offers the business market.
"Many of our hotels such as The Midland in Manchester and The Queens in Leeds occupy key city centre positions, whereas hotels like The Cheltenham Chase Hotel and The Oxford Belfry are just minutes from a main motorway junction and handy for those business travellers who spend a great deal of time on the road going from A to B for business meetings.
"Our investment into ThankQ Rewards shows our commitment to rewarding people who regularly stay and use our hotels."
By Janet Harmer
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