Ramada Jarvis to double internet marketing spend

17 July 2006
Ramada Jarvis to double internet marketing spend

Hotel chain Ramada Jarvis is planning to double the amount of marketing spend it dedicates to the internet over the next few years.

The group currently spends around a quarter of its budget online but is preparing to increase this amount significantly.

"I can see it will easily reach half or more. It's doubled in the past two years and it will again," director of marketing Calum Russell told Marketing Week in a recent interview.

"We've been aggressively pushing the online proposition to our customers. We've started to use lots of web activity to get the message across."

Russell said the cost-effectiveness and trackability of the online market were other factors driving the company's marketing spend online.

By Ross Bentley

Get your copy of Caterer and Hotelkeeper every week -

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking