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Record high recorded by London hotels average daily rate for any April

13 May 2019 by

London hotels achieved the highest average daily rate (ADR) level for any April on record, according to new figures from data company STR.

ADR grew by 1.4% to £143.01, while revenue per available per room was virtually flat, down by 0.1% to £115.99.

A 2.3% increase in supply and, to a lesser extent, a shift in Easter from early April last year, resulted in a 1.6% fall in occupancy to 81.1%. Demand for rooms during the month increased by 0.7%.

STR will release its full results for April later this month.

London hotels achieve record revpar figures for March >>

Surge in hotel room supply to check growth >>

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Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

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