London hotels posted a record performance across all metrics for any January since records began, according to new figures from data company STR.
A strong first two days of the year and weekday levels resulted in an increase of 3.2% in average daily rate to £131.92, while revenue per available room was up by 5.7% to £94.60. Meanwhile, occupancy increased by 2.4% to 71.7%.
A 4.8% increase in demand outstripped the 2.3% rise in supply of new hotel rooms.
STR's full January results will be published at the end of the month.Get The Caterer every week on your smartphone, tablet, or even in good old-fashioned hard copy (or all three!).