Upwardly mobile 20 September 2019 The founders of coffee and brunch chain Caravan are on the move, taking their business model to new Chelsea restaurant Vardo
In this week's issue... Upwardly mobile The founders of coffee and brunch chain Caravan are on the move, taking their business model to new Chelsea restaurant Vardo
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Relaunch of brand identity for Hand Picked Hotels

02 May 2018 by
Relaunch of brand identity for Hand Picked Hotels

Hand Picked Hotels has adopted a new visual identity for its collection of 20 four-AA-star properties and relaunched its loyalty scheme under a new name, Privilege Rewards.

The new look, created by Jack Renwick Studios, is part of an overhaul of all the country house hotels group's printed materials, brand website and digital communications, as well as the updating of individual hotel logos with modern typography.

The new visual identity for Hand Picked Hotels features "a colour palette of heritage and earthy tones and adopts a scrapbook effect of hand written fonts, Polaroid-style images and a collection of mementos designed to communicate the warm and welcoming personality of the brand and reflect its sense of occasion".

Chairman and CEO Julia Hands said: "It felt like the right time to contemporise our brand and create a stronger alignment between the exceptional experiences we offer and our brand communications."

New benefits for Privilege Rewards members include exclusive room rate discounts and upgrades with loyalty points. Members earn one point for every £8 spent and can redeem points on overnight breaks and dining experiences across the group. Gold level membership for frequent guests includes a complimentary welcome drink, room upgrade, late check out, spa discounts and faster points-earning potential.

New Hall named Hand Picked Hotels' hotel of the year >>

HandPicked Hotels acquires Stanbrook Abbey from Clarenco >>

Fawsley Hall named Hand Picked Hotels' hotel of the year >>

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