Vine dining 17 January 2020 Andrew McKenzie and the 2019 Taittinger UK Sommelier of the Year Romain Bourger on the Vineyard’s winning wine formula
In this week's issue... Vine dining Andrew McKenzie and the 2019 Taittinger UK Sommelier of the Year Romain Bourger on the Vineyard’s winning wine formula
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Ritz-Carlton makes movies to promote hotels

22 March 2008
Ritz-Carlton makes movies to promote hotels

The Ritz-Carlton Hotel Company has teamed up with American Express to produce a trio of short films to promote the group.

Made in Hollywood by award-winning Los Angeles-based production house, Anonymous Content (Babel, Eternal Sunshine of the Spotless Mind), they will be show on Ritz-Carlton guest room televisions and online at www.ritzcarltonfilms.com.

Bruce Himelstein, senior vice president sales and marketing, at Ritz-Carlton described the move as a first in the industry.

"It will both entertain and encourage viewers to choose an experiential package at a Ritz-Carlton," he said.

The first short film, The Delay, will be followed by Last Night and Heads or Tails in April and July respectively.

Former Stasi headquarters to be turned into a hotel and other international hotel news >>

Ritz Carlton to expand >>

Travelodge-Premier Inn tie-up stalled over price >>

By Fiona Sims

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