The Ritz-Carlton Hong Kong
The Ritz-Carlton has been named as the world's most popular luxury hotel brand for 2015 in a new study by a branding agency.
Compiled using data collected on TripAdvisor, the study by Luxury Branding analysed the reviews of nearly 1,600 hotels across 59 global brands, during the week of 10 to 14 August. The results are based on the compilation of 2.25 million reviews.
Herve Humler, president and chief operations officer, the Ritz-Carlton, said the brand was honoured to placed first among an elite group of companies that focus on customer service excellence.
"We are a customer-centric organisation which has been built on the feedback our guests afford us," he explained. "We appreciate the external recognition of our efforts and the continued support of the Ritz-Carlton from global travellers."
Luxury Branding said that it had used TripAdvisor to provide "a snapshot in time" of the leading hotel brands because it is "the largest database of luxury consumer opinion in the world".
Piers Schmidt, founder of Luxury Branding, said: "These finding may surprise quite a few in the industry but the brands' guests have spoken and now they're being heard."
In particular, he pointed to Aman Resorts, which is frequently highlighted as one of the world's leading brands, as being ranked at 42nd, while the likes of Four Seasons, Peninsula, St Regis and Waldorf Astoria failed to make the Top 10.
The top 10 brands feature seven hotels in the UK: Langham London (Langham Hotels and Resorts); Brown's, London, and the Balmoral, Edinburgh (Rocco Forte Hotels); Dorchester hotel and 45 Park Lane, London, and Coworth Park, Ascot (Dorchester Collection) and Shangri-La hotel at the Shard (Shangri-La Hotels and Resorts).
World's Most Popular Luxury Hotel Brands 2015 - the top 10
1 The Ritz-Carlton 90 hotels
2 Oberoi Hotels & Resorts 19 hotels
3 Raffles Hotels & Resorts 12 hotels
4 Langham Hotels and Resorts 17 hotels
5 Rocco Forte Hotels 11 hotels
6 Dorchester Collection 10 hotels
7 Capella Hotels and Resorts 5 hotels
8 Park Hyatt 36 hotels
9 Shangri-La Hotels and Resorts 90 hotels
10 Armani Hotels & Resorts 2 hotels
Source: Luxury Branding
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