Rocco Forte Hotels launches hospitality career development app

16 September 2016 by Katherine Price

Rocco Forte Hotels has used £250,000 of government funding to launch a career development app that aims to address the skills shortage in the hospitality industry.

The group, which operates 11 hotels in Europe and the Middle East, developed the concept of the Map My Future app as part of a competition set up by the UK Commission for Employment and Skills (UKCES), which invited hospitality and retail companies to present ideas for company projects. Funding was awarded to the projects that best demonstrated how their idea would benefit employees by supporting career progression and addressing skills gaps.

Spearheaded by Rocco Forte Hotels brand manager Irene Forte, daughter of Sir Rocco Forte, Map My Future provides users with access to a company career map showing all the possible career paths beyond their role, as well as the training needed to progress. Employees are able to set career goals, access relevant training content and receive job advice from specially trained career coaches 24 hours a day. Learning time is flexible, and therefore not dependent on time restraints that are often imposed within the workplace, allowing all staff to benefit from the app no matter what shift or hours they work.

The group is now working in partnership with industry charity People 1st and corporate catering company Artizian Catering to test the app and gain insight into industry needs.

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