Room to Reward - a new charity, which launched today - is urging hotels to donate unoccupied rooms to deserving individuals working with registered charities.
Hotel industry workers have set up the charity, which allows ‘hidden heroes' the opportunity to enjoy a well-deserved, relaxing short break, courtesy of hotels that donate complimentary bed and breakfast stays.
Room to Reward was founded by Nicolas Roach, chairman of Nicolas James Group, the owner of the Harbour Hotels Group. Roach appointed Adam Terpening, a former director of Harbour Hotels, as a trustee to set up the charity. Other appointed trustees include David Guile, former chief executive of Macdonald Hotels & Resorts, and Bob Lowndes, currently chief executive of Autism Wessex.
Roach said: "I am absolutely delighted that we have been able to facilitate this initiative. We all know that there are so many hidden heroes in charities, who do amazing work for others and whose efforts often go unsung.
"Our ownership of hotels within our group opened our eyes to the simple and effective way the hotel industry can say thank you, through the Room to Reward programme."
Adam Terpening, charity trustee, added: "I believe that it is a very exciting initiative within the hotel industry. It is a fantastic opportunity for hotels to give something back, with huge reward for little effort."
Harbour Hotels and Greenclose Hotels have already signed up as hotel partners.
Charites including Oakhaven Hospice Trust in Lymington, the Willow Foundation and Autism Wessex have also signed up to the scheme.
Andrew Ryde, chief executive of Oakhaven Hospice, said: "This is a fantastic opportunity through which we can truly say thank you to those that both volunteer and work for us. We have a huge number of volunteers who so kindly give their time and likewise we have a number of staff who would qualify for this benefit; all of whom are incredibly committed to the future success of Oakhaven and this is a really imaginative way in which we can say thank you."
For more information on how to sign up as a hotel partner or registered charity visit www.roomtoreward.org