Aparthotel business Roomzzz has announced that it will open its first London site in early 2015, as part of its expansion outside of Leeds, Manchester and Newcastle.
The company is also planning to expand throughout the north, with three more new openings set for 2015, including the 63-room Chester city (March), 108-apartment Nottingham city (April), and 82-room Liverpool later in the year.
The new branding and developments will include larger living spaces throughout and a series of "super luxe" penthouses suites.
Roomzzz first opened in 2006, and now has five sites across the north of England, including three in Leeds.
Each aparthotel room includes a full kitchen, a work desk, broadband and a plasma television, plus room service and a "grab and go" breakfast service.