Royal wedding boon for hotels

02 February 2011 by
Royal wedding boon for hotels

The royal wedding between Prince William and Kate Middleton looks set to provide a boon to hotels in London over the specially-created bank holiday on 28-30 April 2011.

Early data has showed a boost to both hotel occupancy and the average daily rate (ADR) from a survey of 76 hotels in the capital by marketing intelligence firm Rubicon.

Rubicon's research showed that hotel business was improving in both the group and transient sectors - business occupancy levels for Friday 29 April - the day of the Royal Wedding itself - are already up 201%, while transient business was up 243% year-on-year.

However, group ADR is down 19% on 28 April 2011 and down 25% on 30 April 2011. Despite that, all ADR is up for the night of 29 April. Group ADR is up 3.2% that night while transient ADR is up 39.9%.

Rubicon believes that the figures are likely to keep on improving as the royal wedding draws closer.

Will the Royal Wedding boost your business? Tell us on TableTalk >>](

By Janet Harmer

E-mail your comments to Janet Harmer here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to jobs
Looking for a new job? Find your next job here with jobs

[Blogs on]( Catch up with more news and gossip on all Caterer's blogs
[Newsletters For the latest hospitality news, sign up for our e-mail newsletters.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking