For many people, artificial intelligence (AI) conjures up an image of scary humanoid robots taking over the world. But for a growing number of hoteliers, AI's increasing sophistication and ability to crunch through huge amounts of data, learning as it goes, is not so much scary as game-changing.
For example, 24-7 concierge chatbots have the capacity to absorb and give out more information that any human, and AI-powered booking engines and business performance technologies can drive more direct bookings and repeat customers at a lower cost.
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