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Small Luxury Hotels of the World announces £12m investment

05 May 2016 by
Small Luxury Hotels of the World announces £12m investment

Small Luxury Hotels of the World (SLH) has restructured the company to allow for a £12m investment into the luxury brand over the next five years.

The investment will be made by the owners of the management company and member hotels will become shareholders of SLH as part of the restructure.

Previously operated as a mutual company, the restructure was voted for on 4 April.

The investment will enable CEO Filip Boyen (pictured) to drive the brand forward and execute large scale initiatives laid out in SLH's five-year plan.

Boyen said: "This restructure comes as fantastic news to Small Luxury Hotels of the World and its members. We've already made great strides with our strategic plan by investing in our most expensive brand campaign to the tune of $1m.

"The £12m investment will enable us to further drive our newly improved quality assurance programme; refresh our loyalty offering and advance our technology and distribution systems. The future is optimistic for SLH and with this in place we will be better placed to provide a quality service to our member hotels, guests and the travel trade."

As a result of the restructure, the management company now jointly owns SLH with the hotels. SLH celebrated its 25th anniversary in 2015 and has grown from a collection of 70 hotels in 11 countries to more than 520 hotels over 80 countries, including 32 in the UK.

This year a record 21 new hotels have been added to its portfolio including Keemala in Phuket and Althoff Villa Belrose in Saint-Tropez.

Filip Boyen replaces Paul Kerr as chief executive of Small Luxury Hotels of the World >>

Small Luxury Hotels of the World sees record 2013 >>

Dormy House hotel joins Small Luxury Hotels of the World >>

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