Small Luxury Hotels of the World (SLH) is launching a collection of private residences which provide guests with the personal service of a hotel combined with the exclusive use of a private space.
The sales and marketing consortium, which represents 520 hotels in more than 80 countries, said that it is responding to the demand of guests.
In its latest annual survey, completed by 13,000 SLH Club members, over a quarter of respondents identified "private and intimacy" as the most important factor when booking a luxury holiday.
Paul Kerr, chief executive for SLH, said: "In 2014, we have already seen a 27% increase year-on-year in the number of exclusive-use hotels (under 10 rooms) wanting to join SLH. There is clearly a demand for this type of property which has led the way for the launch of Private Residences by SLH.
Private Residences by SLH will launch online today and will include the eight-bedroom Foxhill Manor, which is a sister property to SLH's four-AA-star, 40-bedroom Dormy House in Broadway, Worcestershire. Located within the 400 acre Farncombe Estate, Foxhill Manor includes a bar, lounge, dining room, cinema and catering from Dormy House.