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Small Luxury Hotels of the World sees record 2013

14 January 2014 by
Small Luxury Hotels of the World sees record 2013

Small Luxury Hotels of the World (SLH) enjoyed a record year in 2013, with an 8% year-on-year increase in room nights, and a 12% jump in revenue.

Overall, SLH delivered 369,152 room nights and generating $134m (£82m) in revenue.

SLH said 2014 has also started well, with a Boxing Day flash sale generating a 37% increase in reservations and a 51% increase in revenue for the week after Christmas compared with the same week last year. Visits to the slh.com website also increased by 229% that week, with reservations up by 128% by iPad and 300% by mobile.

For the whole of 2013, the home website, slh.com saw a 5% increase in visitors from 3.8 million to 4 million, while revenue through SLH's online booking engines has gone up by 54 percentage points and now makes up 37% of revenue. In 2014, SLH has plans in place to re-launch its website to make it easier and faster to use and book.

Meanwhile revenue through travel agents has also performed strongly and revenue through the GDS booking channels has gone up by 9%, making up 52% of revenue.

In 2012 SLH had increased the number of members to its loyalty club by 56,000, whereas in 2013 SLH added 71% more or an extra 134,977 club members, taking membership numbers up to 324,977. These members spent 21% more than in 2013 with SLH properties.

More than 2013, 55 hotels joined the SLH portfolio, including 29 new properties in Europe, the Middle East and Africa region, 17 in the Asia Pacific region and nine in the Americas.

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