A top panel of speakers have been lined up for the National Hotel Marketing Conference, taking place on 28 June. The event, the seventh since 2004, will take place at the Hilton St George's Park, one of the hotels at the centre of the Football Association's new £100m centre of excellence near Burton-upon-Trent, Staffordshire.
Speakers from the hotel industry will include Peter Hancock, chief executive of Pride of Britain Hotels; Roddy Whiteford, director of the Feversham Arms & Verbena Spa, Helmsley, North Yorkshire; Martin Philips, managing director of Recommended Hotels; Pamela Carvell, president of the Hotel Marketing Association; David Collins, founder of Great National Hotels & Resorts; and Sarah Fussey, head of marketing for Best Western UK.
Meanwhile, from the marketing sector, there will be Fiona Robson, managing director of email marketing company Rocketseed; Tony Copeland, chairman of direct marketing agency DMB Group; and Jill Simpson of BriefYourMarket.com.
The keynote speech on Pushing the Boundaries in Hotel Marketing will be given by Mike Ashton, a former senior vice-president of marketing for Hilton Worldwide, who now runs the Ashton Brand Consulting Group.
Organised by The Tourism Business, in partnership with the Hotel Marketing Association and the Chartered Institute of Marketing, the conference is expected to attract up to 200 hotel owners, general managers and marketing and sales managers, as well as marketing specialists.