The arrival of the Olympic Flame in the UK on Friday is being marked by Holiday Inn, the official hotel provider to the games, with the offer of a special room rate.
The one-off Old Flame rate, redeemable from 18 May to 30 September, is intended to give couples the chance to rekindle their romance. The £60 dinner, bed and breakfast rate is available for the UK's Holiday Inn hotels, while a £30 bed and breakfast rate is on offer for Holiday Inn Express.
Chris Hale, head of London 2012 at Holiday Inn, said: "We wanted to celebrate the start of the London 2012 Olympic Torch Relay, and what better way than to give people an opportunity to reignite an old flame. From old friends to long-lost loves, they're all invited to take advantage of this special offer.
Bookings for the Old Flame rate have to be made by the end of today.
By Janet Harmer
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