Barry Sternlicht's Starwood Capital Group is to launch a new five-star hotel brand Baccarat Resorts.
The first Baccarat hotel, which will take its styling clues from luxury glassware and jewellery maker Baccarat, will launch in Wailea, Hawaii in 2010.
Plush hotels in the Caribbean, Europe and the Far East will follow.
Sternlicht said: "Baccarat Hotels and Resorts will personify the pride and impeccable attention to detail that has made Baccarat one of the world's select few names that define and shape luxury."
Each hotel or resort will number from 80 to 250 rooms or residences and will market itself on high standards of service and dining, incorporating Baccarat produced items such as chandeliers.
By Chris Druce