At least three of the 40 new properties Starwood Hotels & Resorts intends to open in Europe over the next five years will be in the UK.
The US-based hotel group has announced that it will expand its European portfolio by almost 30% by 2020.
"Our growth momentum continues this year with 14 hotels on track to open across Europe and strong owner interest in our nine lifestyle brands, backed by our loyalty programme, the collective strength of our global platform and our highly-experienced, local teams."
New hotels from Starwood this year include five properties in Turkey; and two each in Russia, Germany and Holland; alongside launches in Romania, Italy and Croatia.
Meanwhile, the UK is expected to have to wait until 2017 for its next Starwood launch with the opening of the Aloft and Element mid-market brands as part of a dual development in the Tobacco Dock area of East London. The signing of a third new hotel for the UK is due to be announced in the coming weeks.
There are currently 10 Starwood hotels in the UK: Aloft Liverpool; Aloft London Excel; Le Meridien Piccadilly; Sheraton Grand Hotel & Spa, Edinburgh; Sheraton Heathrow; Sheraton Skyline; Trump Turnberry, a Luxury Collection Resort; the Park Lane Hotel; the Park Tower Knightsbridge, a Luxury Collection Hotel and W London - Leicester Square.
Worldwide, Starwood Hotels & Resorts operates more than 1,200 properties in nearly 100 countries.